Mastering Technical Sales - The Trusted Advisor Sales Engineer Workshop
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|In person or virtual
Learn how to become a Trusted Advisor to your customers, keep and grow that stats and apply it to increase your trust and success with customers.
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Contact to schedule
In person or virtual
About the Event
Becoming a Trusted Advisor is not as simple as it sounds, which is why so many organizations either never try, or make a half-hearted effort. Trusted Advisor – two words, five syllables and fifteen letters hide a massive complexity. For the first time ever, there is now a workshop specifically designed to start the Sales Engineering organization on the journey to becoming a Trusted Advisor.
The workshop focuses on developing the professional skills to modify both the behavior as well as the actions required for an SE to become a Trusted Advisor. The practical components of the class show how a TA would act during a sales cycle compared to a transactional SE when in front of a technical, business or executive audience.
The outcome of the class is an SE built measurement scale and The Trust Equation – which provides a quantifiable method to measure the degree of Trust established between the SE and the Customer.